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What does it mean for food to be wholesome? Our Philosophy

Updated: Apr 18

Today’s food is laden with strange multisyllabic chemicals. The farm has been displaced by the laboratory. It is no wonder that the obesity rate in the USA is a whopping 33%. When we put junk in our bodies, our bodies perform like junk.


There is an old saying that necessity is the mother of invention. The founders of Heavens Pantry were not satisfied with the state of the food industry. Our CEO Robert is an avid outdoorsman, with a love for nature and fitness. He noticed that the food he enjoyed eating tastes great, but was bad for his health. However, the food that was good for his health did not taste so great.


We decided to take matters into our own hands. Months of research went into crafting the perfect recipe for our energy bars. The dozens of failed batches did not discourage Rob as he painstakingly tweaked the recipe to find the perfect blend of ingredients, delivering taste without compromising on health and wholesomeness of the product. We finally achieved the perfect blend – and our first product, the Excalibar was born.


So what are our principles for keeping the product wholesome?


Firstly, if we would not feel comfortable eating an ingredient on a daily basis, we didn’t include it in the mix. This means:


-minimal processing of the food. -using raw, natural ingredients. -no artificial food colorings.


We hold ourselves to high standards when it comes to selecting the ingredients that go into our bars. You, too, should be selective about what you put into your body.


We make the fuel that can power you for all of life’s daily challenges – whether it’d be work, studying, athletics, and outdoor activities. Try our ExcaliBar today!

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